Strategy
- Positioning discovery
- Repositioning -value reframing
- Market entry strategy
- Brand strategy
- Consumer and category understanding
- Segmentation, opportunity and scale
- Communication and content strategy
Understanding and Planning
- Marketing calendar
- Communication and campaign structure
- Insights
- Consumer – joy of discovery
- Category – moments of truth
- Price/value context
Development and Management
- IP
Network and Sessions
- Creativity boot camp
- Communication and content planning
- Brand strategy validation
- Digital immersion workshop
- Customer experience – a Technology workshop
- Positioning audit
- Founders think tank-CMO
- Marketing Talent