Insights & Brand Consulting
Insights are a rare commodity, and finding a relevant, untapped one even rarer. Yet, they are the very source of both sustainable and exponential growth for organizations today, at the centre of unique operations and economics in start-ups, SMEs and large corporations respectively.
At Denovo, the business growth and reputation of our clients are fundamental to our consulting approach, and hence our first step is always to align stakeholders with the "truths" in the customer landscape and chart strategies around them.
Insights & Audience
Research and analytics driven identification of 'sweet spots" for investment and competitor advantage.
- Market Assessment Study
- Traction Study
- Market Entry Strategy
Product & Category Proposition
Creation of differentiated value propositions by helping organizations allow their customers to drive product innovation.
- Competitive Benchmarking
- Positioning Audit
- Line Extension Consulting
Alignment on pricing strategy and effects on buying decisions and/or product differentiation which leads to the discovery of short-term and long-term capability gains for the respective business and market.
- Purchase Intent
- Price Discovery Study
Sales & Acquisition Channels
Navigation through increased customer interactions and transactions with the objective to identify customized targeting solutions and operational enhancement.
- Need-gap analysis
- Branded IP Creation
- Distribution and Retail Network Audit
Development of brand positioning in line with organizational vision and strategic imperatives, wherein the ROI is visible alongside the expansion in the customer base and loyalty.
- Equity score
- Brand Health Scorecard
- Strategic Marketing Gaps
Customer Experience & Retention
Breaking down of business goals and marketing objectives into quality customer moments that are delivered consistently and drive positive change, pre-sales and post-sales.
- Communication Testing
- Net Promoter Analysis
- Social, Regulatory and Policy Assessments
Denovo has helped SDU rethink its website and the team has done a fine job in crafting communication and imagery that is more aligned to the charm of our product and the lifestyle of our audiences. Their responsiveness and experience has enabled SDU to make its brand messaging and tone consistent across channels while increasing awareness in our markets.
Mohit Nischol- Business Head
I have collaborated with the leadership team at Denovo on my new ventures in the fintech space. Right from suggestions on the respective business models to creating a go-to-market strategy, I found their insights to be valuable and their experience in bringing ideas to life formidable. As an agency, I am happy with their vision of making a tangible business impact because it is something that most brand professionals shy away from. Definitely recommended if you want a single advisor for all your marketing challenges, be it brand identity, customer acquisition, intellectual property creation or marketing communications.
CEO, Versura Shiksha