With fresh infusion of capital, Urban Ladder was looking to reinvigorate its marketing communication through heavy-duty TV and digital video campaigns. Our marketing research and brand positioning experts designed a first-of-its-kind Consumer-insight mining program that enabled Urban Ladder get deeper insights on their consumers, competitive positioning, own able equities. This helped the brand team test and validate the communication hypothesis, thereby making their advertising campaigns far more productive.
Capital Float is a technology start up, and now one of India’s largest lending platform for small businesses. Capital Float approached us when it found its digital platforms doing pretty well but wanted to build scale through a cost-effective offline campaigns. We worked extensively with their marketing team to create an geo-targeted Direct-to-customer programs. Over the 4-month long initiative, we delivered for them a highly customer acquisition centric offline drive for flagship small business loans as well as vehicle finance business.
Equitas is a part of the new generation of small-finance banks formed over past few years. We loved working with Equitas because of their vision to make banking fun and friendly. Our offline marketing specialists worked with the Equitas leadership in taking their ‘Fun banking’ initiative deeper into tier-2 & 3 towns pan-India by popularising and attracting more customers for their newly opened bank branches.
FundsIndia is India’s largest online-only investment platform. While the brand already as a well performing digital acquisition channel, it was looking to add speed and scale to the ’consumer acquisition’. Our marketing specialists conceptualised & delivered an innovative ‘direct-to-consumer’ marketing channel to meet the brands goals. Our approach brilliantly combined elements of investor-education, children-engagement and last-mile KYC based conversion to deliver their biggest spike in terms of ’New Registered Users’.
SMEcorner is one of the top player in the new-age Online SME lending space. We’re helping the brand explode its outreach to SMEs and Small businesses in India through a highly-targeted and measurable digital communication campaign to Small business owners.
Mattel is world’s largest toy company. For their ‘toys for boys’ business in India, we delivered compelling and highly productive retail marketing campaigns for brand Hot Wheels. For 2 consecutive years, we helped Hot Wheels increase its target-market reach by over 6-folds by conceptualising and executing a branded IP called the National Track Challenge which was the single-biggest retail sales generating campaign for the brand from both traditional as well as modern trade retail outlets.
WWE is wold largest entertainment led consumer products franchise for boys and men across age groups. WWE didn’t just have consumers, it had fans! And for WWE fans, we created their 1st ever mobile-based Loyalty and rewards platform.
Pressto is a premium dry cleaning and shoe, bags & accessories care brand with stores in over 30 countries. In India, we helped them as an extended marketing team, firstly by reimagining their logos and brand identity and creating equal growth opportunities for its sub brand Pressto Dry Clean & Pressto Cobbler. With the new identity in place, we redeveloped their website and launched in the market with digital marketing and offline programs.
Stanley Black & Decker
SBD was looking to take its initial steps with digital marketing and entrusted us to draw out their strategy and complement it with execution of creatives. On proving to be a successful sales channel, we furthered our momentum online while also symmetrically redeveloping their workspace branding, van designing and other touch point collaterals.
Lubrizol is a US based pioneer and global leader in CPVC technology which is used extensively in making the highest quality pipes & plumbing systems. Lubrizol owns the brand FlowGuard Plus which is India’s # 1 CPVC pipe brand. We created unique content based influencer marketing program which helped Lubrizol stepchange its relationship with Architects, Builders and Engineering Consultants as the brand’s key opinion leaders.
HomeInspektor is a technology startup in the real-estate space. It’s disrupting the way individuals and corporates take possession of their dream homes or commercial properties. HI offers India’s first and most sophisticated Home Inspection service. As HomeInspektor’s extended marketing team, we managed their end-to-end marketing. Focussing especially on launching the brand in a big way by rapidly multiplying customer acquisition at high conversion throughput and SEO power-play.
StyleQode is a technology startup that wants to democratize looking-good by making styling services available for all. It’s doing so through its platform and partnerships with style experts, brands and other ecosystem players. Denovo is StyleQode’s extended marketing arm, managing their entire marketing function, right from developing the online strategy to executing brand building and lead generation campaigns through content, influencer and performance marketing campaigns.
Yugpurush is a live-theatrical show that brings alive the story of Mahatma behind the Mahatma. It’s not just brilliantly engaging content but also propagates the right value system, much needed in today’s times. Our offline marketing team worked with the management team in penetrating the show location, amplifying its popularity, appeal and driving show viewership.
Arvi is a technology startup in the health insurance space. As extended marketing team, we handled the entire marketing for Arvi. We partnered with the founders in launching the brand and also reframed its consumer offering, messaging strategy, while running digital and content marketing campaigns.
Studio Gulaal is taking hyper-personalisation to a whole new level in the women’s fashion space. Beginning with pure-play offline operations from its 1st boutique in Bangalore, SG is now well on its way to deliver the same philosophy of hyper-customisation through its digital platforms; while building a power-community of phenomenal women worldwide.As their Brand, digital and content partner we look at adding more colors to Studio Gulaal.
ProsperFit is a consumer-centric technology startup that is fundamentally changing the way individuals deal with money. It uses intersection of technology, marketing, psychology & financial services to help individuals and their families become financially successful. We are their Marketing partners; managing their end-to-end content production, digital marketing and influencer outreach programs.
Tata Quality MS.
Yoga is one of India’s greatest gifts to the world. Govt. of India, intends to transform the Yoga industry by popularising as well as standardising the way it’s taught and practiced. Denovo, under guidance of the Ministry of AYUSH, Quality Council of India and Tata Projects is expanding this mission by certifying Yoga Schools and Individuals nationwide; through our integrated marketing overdrive using Digital, Offline, On-call and In-person education cum lead-nurturing campaigns.
SDU is a leading wine brand in Southern part of India, catering to the discerning wine connoisseurs through its rich selection. As extended marketing team, we run SDU’s entire marketing effort; right from building and managing online platforms to creating communication and creative strategy and using the same to run impactful campaigns online as well as offline.
Versura Shiksha is transforming K12 education in the country by helping create better, more equipped and future-ready schools. We run the entire marketing for Versura Shiksha, working closely with the leadership team to build and manage their online & offline presence. We run targeted marketing campaigns and events targeting school owners, trustees and principals. In just 120 days, we’ve already taken Versura Shiksha across to 2,500 schools in tier-1 & 2 towns nationwide.
EziDrive is India's first ever fully automated on demand driver booking service. Our team of expert consultants and marketers worked with them to devise solutions that would help them effectively increase utilisation and generate business during non-peak hours eventually increasing their top line and ROI from marketing.
Tata Projects devotes itself to solving hard problems at scale for Indian consumers; while upholding strictest Quality benchmarks. Under one such initiative, we helped Tata Projects to transform their erstwhile RO water vertical into a formidable foray into rural retail business in areas of water scarcity. Our strategy and marketing experts worked with the Tata leadership in conceptualising their flagship chain of rural retail stores called TQ Mall. We built the product strategy, go-to-market plan, shelving and merchandising approach, all the way leading to its commercial viability. We even helped the team in developing and testing its first prototype.
Sri Sri Ayurveda (Sri Sri tattva)
Sri Sri Ayurveda is a flagship nutritious herbal drink mix brand by Sri Sri Ayurveda products. Ayurvedic products form a multi-billion dollar opportunity with Indian consumers and we worked with Sri Sri Ayurveda towards gaining a sizeable share of this market. Our shopper marketing team helped the brand strengthen its modern trade presence through efforts in the areas of brand visibility, customer engagement and trial generation.
WowTruck is a technology-led logistics startup which aims to disrupt intra-city logistics for small businesses. We got involved as their full-stack marketing partners very early in the brand journey. Our work not just added depth and scale to their customer acquisition through targeting offline reach out building unique customer content.
Network18 is one of India’s largest media conglomerate. Through it’s Sports-centric business vertical Sports18, the group aimed to conceptualise, monetise and execute a brand new sports franchise focussing on Cycling. Our marketing experts delivered the assignment with finesse and completely end-to-end; right from ideation, strategic partnerships, brand endorsements, celebrity involvement government and regulatory approvals all the way till a compelling and lucrative media property across multiple channels.
Metro Cash & Carry
Metro Cash & Carry is a leading international retailer and a key player in the Indian organised Wholesale space. As Creative & Content marketing partners we helped Metro C&C kickoff their biggest shopping season through innovative communication play.
Indo-German Chamber of Commerce
IGCC is an industry conglomerate devoted to bringing various industry verticals together through various exhibitions, roadshows and expos. We helped IGCC popularise and promote it’s Expo property Acrex by conceptualising and executing Content and on-ground marketing campaigns.
Tata Swachh is a leading brand in the domestic water purification business. We helped Tata Swachh transform its Direct-2-Consumer outreach campaigns by making them more conversion centre and cost efficient through a detailed study Zof their consumer segment eventually contributing to offline-&-online enrichment of leads.
Denovo has helped SDU rethink digital entirely. Incisive and Confident they added immensely with their analysis and roadmap. We avoided a me too approach and avoided wasting budgets by having their digital blueprint and the detailed execution milestones beautifully tying all our business metrics.
Mohit Nischol- Business Head
I have collaborated with the leadership team at Denovo on my new ventures in the fintech space. Right from suggestions on the respective business models to creating a go-to-market strategy, I found their insights to be valuable and their experience in bringing ideas to life formidable. As a consulting firm, I am happy with their vision of making a tangible business impact because it is something that most brand professionals shy away from. Definitely recommended if you want a single advisor for all your marketing challenges, be it Brand , customer acquisition, IP creation or Digital Strategy.
CEO, Versura Shiksha