We help energise brands through clear and differentiated intent.
We believe businesses and brands do better when they :
- Have a clear intent
- Are differentiated relevantly
- Communicate clearly and consistently
- Become unique and desirable in customer/consumer's mind
With rapid changes and clutter all around this approach is needed more than ever.
Whether you cater to businesses or consumers, are a seasoned brand, a funded start-up or someone looking to structure a product idea, we can help you position and win.
We urge you to look at marketing and brand building this way. Where sometimes, Less is More and Sure is better for your brand.
What you can expect when you market this way:
- Perform better with your short term objectives
- Create a distinct gap between you and other category players, helping you own your turf in the long term.
- Ensure clarity that breeds confidence in everything you do round the year.
- Spend better with better ROI
Marketing done like this is an investment, not an expense
- Positioning discovery
- Repositioning -value reframing
- Market entry strategy
- Brand strategy
- Consumer and category understanding
- Segmentation, opportunity and scale
- Communication and content strategy
Understanding and planning
- Marketing calendar
- Communication and campaign structure
- Consumer - joy of discovery
- Category-moments of truth
- Price/value context
Development and Management
OUR POSITIONING APPROACH
Company, consumer and category immersion to develop a differentiated and sharp positioning intent for your product/company
- Idea/Early stage companies
- New entrants/extension
- New market
- New LOB
Sharpen your positioning statement, messaging , tonality and identity , align it across your marketing and service outreach, before you spend and reach out at scale
About to spend at scale. Entering mass media, Entering New market. New media
New distribution channel, Campaign launch
M&A ,Product extension
Re-invigorate and refresh your brand for a new lease of market creation
- Rapid disruption In category, consumer behaviour, technology.
- New age competition
- Shift in frame of reference
- Appeal to a newer market/ audience
- Add new dimensions to offering
- arrest de-growth and channel partner disinterest
Denovo has helped SDU rethink digital entirely. Incisive and Confident they added immensely with their analysis and roadmap. We avoided a me too approach and avoided wasting budgets by having their digital blueprint and the detailed execution milestones beautifully tying all our business metrics.
Mohit Nischol- Business Head
I have collaborated with the leadership team at Denovo on my new ventures in the fintech space. Right from suggestions on the respective business models to creating a go-to-market strategy, I found their insights to be valuable and their experience in bringing ideas to life formidable. As a consulting firm, I am happy with their vision of making a tangible business impact because it is something that most brand professionals shy away from. Definitely recommended if you want a single advisor for all your marketing challenges, be it Brand , customer acquisition, IP creation or Digital Strategy.
CEO, Versura Shiksha